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The reason councils are so keen to hit (and exceed) its recycling targets is Landfill Tax (http://en.wikipedia.org/wiki/Landfill_tax), which gives it a clear incentive to reduce the level of waste going to Landfill.

From a cycling point of view, what we really need is a combined air pollution/congestion tax (the two things are linked so could easily be combined) to incentivise councils to make serious efforts to encourage a modal shift to active travel. Well that is the idea, I just need to work out the details.

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